Democratic group plans $140 million voter testimonial onslaught against Donald Trump

Democrats began the search last summer, fanning out through the northern swing states of Wisconsin, Michigan and Pennsylvania to find the nurses, electricians, farmers and floor installers who could best testify to the danger of Donald Trump returning to power.

The previously unreported project by the outside group American Bridge 21st Century developed 732 leads, conducted 472 interviews and then filmed about 50 voters who will anchor a $140 million ad campaign starting this spring, aimed at reminding women and working-class voters why they voted against Trump in 2020, according to the group’s leaders.

“The hardest part about using the most powerful messengers in politics, which are real people from these communities, is finding them,” said Bradley Beychok, co-founder of American Bridge.

The planned ad campaign will expand upon a smaller effort American Bridge launched in 2020 to turn working-class voters in the same states against Trump. This time, with the tacit support of the White House and President Biden’s team, the focus will narrow somewhat to working-class female voters in those states, with the possibility of expanding into North Carolina later, Beychok said.

The ads will focus Trump’s role in curtailing abortion access, his role in the Jan. 6, 2021, attack on the U.S. Capitol, Republican plans for entitlement reform and Biden’s plans for the economy.

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