Instagram knows you don’t like its changes. It doesn’t care.
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A quick succession of new features and tests has left even the app’s most loyal users, including Kim Kardashian, wondering what Instagram is for.
In recent years, Instagram has rolled out a flurry of updates as it has sought to become an e-commerce powerhouse, messaging app, and, last summer, a short-form video discovery platform, along the lines of TikTok.
Now this public identity crisis is bleeding into its user base.
On Tuesday morning, Instagram head Adam Mosseri appeared in full damage-control mode. Facing the camera and wearing a bright yellow sweater, he attempted to quash a growing revolt from some of Instagram’s most prominent users.
Less than 24 hours earlier, Kylie Jenner, Kim Kardashian and other high-profile influencers shared a black-and-white graphic declaring: “Make Instagram Instagram again. (Stop trying to be TikTok I just want to see cute photos of my friends.) Sincerely, everyone.”
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