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California Takes Aim at NCAA Pay Ban

from The Wall Street Journal,

College athletes in state could get endorsement deals under bill banning schools from enforcing association’s compensation rules.

California legislators voted to require schools in the state to allow their athletes to earn endorsement money, setting up a collision with the National Collegiate Athletic Association, which bans compensation for college athletes beyond a scholarship and modest stipend and is threatening to bar California athletes from its competitions. The California state Senate, nearing the end of the legislative session in Sacramento, passed a bill by a vote of 39-0 that allows college athletes to earn money from their name, image or likeness, through sponsorship or endorsement deals, starting in 2023.

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