Debunking misinformation failed. Welcome to ‘pre-bunking’
Election officials around the world are adopting “prebunking” campaigns, as AI and other threats jeopardize voting.
Election officials and researchers from Arizona to Taiwan are adopting a radical playbook to stop falsehoods about voting before they spread online, amid fears that traditional strategies to battle misinformation are insufficient in a perilous year for democracies around the world. Modeled after vaccines, these campaigns — dubbed “prebunking” — expose people to weakened doses of misinformation paired with explanations and are aimed at helping the public develop “mental antibodies” to recognize and fend off hoaxes in a heated election year. In the run-up to next month’s European Union election, for example, Google and partner organizations are blanketing millions of voters with colorful cartoon ads on YouTube, Facebook and Instagram that teach common tactics used to propagate lies and rumors on social media or in email.
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