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These women swear that old-school gender roles have made their lives and marriages better. The reality is much darker.
Tradwife is internet shorthand for “traditional wife”. While tradwives emerge across the political spectrum, a small subculture use their platforms to promote the dark ideas of the far right. They operate across social media platforms, prominent on X (formerly Twitter), TikTok and Instagram. For some, the lifestyle seems driven by social media, but for others, it’s a way of living.
The number of tradwives aligned with the far right may be small, but their popularity on social media platforms suggests their cohort is growing. And we know from our research that far-right tradwives are active in Australia, on places such as X and Tik Tok, Instagram and YouTube.
In 2020, UK-based extremism researcher Julia Ebner suggested 30,000 women identified as tradwives or Red Pill Women: women aligned with the far-right male online community Red Pill, who claim to be “awakened” to “male subjugation by feminism”.
Alena Petitt, a well-known author and lifestyle blogger, has become the British face of the “Tradwife” movement, closely associated with the hashtag #TradWife.
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