Adidas Slammed for Pride Swimsuit Campaign
5/18/23
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from Newsweek,
5/17/23:
Adidas is the latest company to come under fire for working with LGBTQ+ models after the sportswear brand released its new Pride swimsuit campaign.
Social media users slammed the company’s choice on one model advertising a $70 women’s swimsuit, with critics saying Adidas was trying to “erase women.”
After the announcement sparked criticism, Adidas joined Bud Light, Miller Lite, Target and more in the wave of right-wing condemnation as conservatives accuse companies of alienating their customer base by working with the LGBTQ+ community.
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