Gen Z voter turnout will show just how influential influencers really are
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On Ariana Afshar’s 12-hour workdays, she makes TikToks about topics such as Medicare-for-all, posts to Twitter and Instagram about a $15 minimum wage, attends in-person protests, and gathers news to discuss while listeners walk their dogs or make dinner during her weekday-evening Twitch stream. Recently, she talked about the attack on Paul Pelosi. But if it’s a been a particularly rough news week, sometimes she’ll just stream a game or “90 Day Fiancé.”
“I would like to see a system change and more progressive policies being put in place, because what we have in America right now is not sustainable,” said Afshar, 26.
As Gen Z’s voting-eligible population grows, its members’ views and votes are taking on increasing importance. And to figure out how to vote and who to vote for in next week’s midterms, young people are turning to those they can relate to: content creators on social media whose interests, identities or beliefs align with theirs.
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