Hulu reverses policy, will use cable standards for political ads
< < Go Back
The Disney-backed streaming service Hulu said Wednesday it will start accepting political ads with the same standards that the company uses for its cable networks, opening the door for issue advertising on controversial topics after Democratic groups attacked the company for rejecting ads on abortion and guns.
In a statement, Hulu said that “after a thorough review” over the last few months, Disney had decided to align Hulu’s political advertising policies to be consistent with the company’s sports and entertainment cable networks and the streaming service ESPN Plus.
“Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions, but reserves the right to request edits” or other changes, “in alignment with industry standards,” the statement said.
More From The Washington Post (subscription required):