Why corporate America is declaring independence from the GOP

4/12/21
 
   < < Go Back
 
from The Washington Post,
4/11/21:

If you want a sense of the endgame in the ongoing showdown between aggrieved Republicans and corporate leaders willing to criticize the party’s efforts to roll back voting rights, just flip on your TV and watch the ads.

The outcome is easy to see in the stream of multicultural and often mixed-raced families buying cars, taking vacations, planning their retirements, doing laundry and laughing at the dinner table.

You don’t watch television? Just pay attention to the pop-up ads when you surf the Web. See the smiling faces — the sea of Black, Brown, tan and golden faces — that make it clear that corporate America knows that scenes of White families are no longer the only aspirational groupings that make customers want to open their wallets.

The GOP and corporate America have been engaged in two very interesting but very different branding exercises over the past decade. For years, these two campaigns allowed both sides to maintain their mutually beneficial arrangement. In recent days, however, the two branding campaigns have collided over the most basic question in our democracy: Who gets to vote and how?

More From The Washington Post (subscription required):