… “refresh” the world …?

5/25/20
 
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from Maudlin Economics,
5/22/20:

We’ve been recalling 1929 a lot lately. A stock market crash wasn’t that year’s only big event, though. Coca-Cola launched a new slogan: “The Pause That Refreshes.”

Coke’s marketers sensed the economy was headed down. How to sell a completely unnecessary beverage to a struggling country? Simple: Remind consumers breaks are important, too.

Now, in 2020, the entire world is paused. COVID-19 is horrible in more ways than I can count: lost lives, suffering, job destruction, shattered dreams, and more. None of it is refreshing.

But the word has other meanings. For instance, if you are working on a spreadsheet and “refresh” your screen, you see new and hopefully better numbers. Could this crisis, as bad as it is, “refresh” the world and solve some of our problems? Maybe.

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