Hallmark to reinstate Zola commercial showing brides kissing, after backlash
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The Hallmark Channel will reinstate same-sex marriage commercials that it pulled from the network, according to a company statement sent Sunday.
An ad for wedding planning site Zola featuring two brides kissing at the altar was pulled following a complaint from the conservative group One Million Moms. A Hallmark spokesperson previously told The Associated Press that the network pulled the ad because the controversy was creating a distraction.
Hallmark was facing some bitter criticism on social media over its initial decision to pull the ads.
The hashtag #BoycottHallmark was trending at one point on Twitter, and celebrities like Ellen DeGeneres and William Shatner assailed the decision. “Put the commercials back!” Shatner wrote. DeGeneres asked: “Isn’t it almost 2020?”
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