They’ve Destroyed the Conservative Brand. We’re Problem Solvers

Rush: … I’ve got … a story about what college students think when they hear the word “conservative.”

Let me just paraphrase it. It is Nazi, inhuman, murderer. My point yesterday the word “conservative” or “conservatism” has, as a brand, been destroyed. I see evidence of it every day when I endeavor to read things in non-conservative media and elsewhere. And it’s shocking! It is literally shocking. And it’s beyond my ability to comprehend what people out there, particularly college students, literally think when they hear the word “conservative.”

it makes the point, nobody needs to abandon conservatism. It’s just stop labeling everything we think or do as conservative and just do it! And instead, substitute the term “problem solver.” Because that’s the one thing the left doesn’t want to do is solve problems. They want the problems to continue. Let me expand on this…

So what is it that triggers these liberals into thinking that conservatives are inhuman or evil, not even people? I would submit to you that it’s the very word “conservative” that triggers them and to a second extent it is the word “Republican.” And if you assess this subjectively, it’s not hard to understand why. Just watch the news, watch a movie. Listen to a popular song. I’m telling you, conservatives, conservativism, conservatism are constantly demonized or laughed at or made fun of. And they are inexorably, those terms, inexorably tied to the isms:

Racism, homophobia-ism, bigotry-ism, and all the other isms. It’s whatever Coca-Cola means to you, it’s branding. Whatever bud means to you. Whatever Apple, whatever Samsung, every name, company name, every movement title is a brand. And because conservatives for so long have never fought back and political leaders that are conservative have never fought back, these various misrepresentations have been allowed to take hold to the point that a 15 or 16-year-old, even a 14-year-old when they hear the word “conservative” conjures up what it means.

And it’s just a product of the environment in which they live. So my thought here is that since this is true, it seems like a bunch of wasted time and effort to try to rebrand, might come up with a new name for conservatism. To give you an example of how it’s been bastardized, totalitarian regimes around the world from Saudi Arabia to the Taliban are referred to as conservative, in the popular media, the Drive-By Media, and everybody else is referred to as “progressive.” You want to have a branding comparison between progressive and conservative?

“Progressive,” without even being accurately defined sounds wonderful! Progress, moving forward, current, advanced. Only good things. Conservative means you don’t like anything new, you’re trying to hold on to the past, you’re trying to save things, and you’re not trying to expand, you’re not trying to learn, you’re not trying to grow, you just — you just closed-minded. And so my thought is to stop using the term, stop describing yourself as a conservative, proudly or otherwise. Don’t label yourself at all.

‘Cause the minute you do, a certain percentage of these left wingers just gonna stop listening to you…

But if instead of being seen as a conservative because you never identify yourself as such, you instead focus on solving problems, the left is obsessed with problems. They genuinely don’t solve them. They’re never happy with any of the solutions they get.

But most people want problems solved, and conservatism is actually about that. It’s about solving poverty. It’s about solving racism. It’s about solving bigotry.

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