British Army wants ‘millennials’, ‘snowflakes’, ‘phone zombies’ to pick up rifles and defend country
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Calling all “Binge Gamers”, “Snowflakes” and “Selfie Addicts” – lay down your controllers, stop being outraged over everything and put that photo upload on hold – instead, why not join the British Army?
Those are the kind of people Britain’s armed forces are now going after in a new advertising campaign launched Thursday targeting everyone from “Class Clowns” to “Me Me Me Millennials”.
“The army sees people differently and we are proud to look beyond the stereotypes and spot the potential in young people, from compassion to self-belief,” British Army Major General Paul Nanson told Sky News.
The ad campaign, which features YouTube videos and posters modeled off the famous ‘Your Country Needs You’ slogan from the First World War, comes as Britain is struggling to recruit new soldiers.
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