The Next Big Thing in Agriculture: Smart Collars for Cows
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Some startups are betting that technology can replace fences and become the dominant way to herd livestock.
The fences that crisscross the vast ranches of the U.S. and Australian Outback seem like an unlikely candidate for tech disruption.
But several startups are betting that high-tech collars for cattle, goats and other livestock could render the fences obsolete, enabling farmers to round up animals more easily than they do now with workers, dogs and even helicopters.
Virtual-fencing startups on at least three continents are looking to sell the collars, which track an animal’s location and use audio signals and mild electric shocks to direct movement. The companies say their products could make shifting a herd as easy as drawing a line on a smartphone app.
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