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Despite the Thriller in Minny, Super Bowl Ratings Take a Tumble

2/5/18

< < Go Back

from Ad Age,

2/5/18:

Super Bowl LII was a non-stop offensive juggernaut that snapped no fewer than 17 all-time Big Game records—including most combined total yards of offense (1,151) and fewest punts (one, care of Eagles’ hoofer Donnie Jones)—and yet somehow the endlessly entertaining contest put up the lowest ratings since 2009.

According to Nielsen live-plus-same-day data, NBC’s broadcast averaged 103.4 million linear TV viewers, which marked a net loss of 7.9 million overall viewers, or a 7 percent drop versus Fox’s year-ago Super Sunday deliveries. The final TV results also marked the first time in five years that the Super Bowl failed to break the 111 million viewer mark.

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Despite the Thriller in Minny, Super Bowl Ratings Take a Tumble