White! Christmas!
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The Hallmark Channel’s 21-movie fusillade in the War on Christmas is a ratings sensation. I’m watching it all to find out why.
At a rally in November 2015, Donald Trump heralded, “If I become president, we’re all going to be saying ‘Merry Christmas’ again, that I can tell you.” Of all his empty guarantees, the president has perhaps fulfilled none better than a counterstrike in the War on Christmas, and no battalion has fired more rooty-toot artillery for him than the Hallmark Channel. In 2017, the network is premiering 21 original Christmas movies (up from 20 last year)—42 hours of sugary, sexist, preposterously plotted, plot hole–festooned, belligerently traditional, ecstatically Caucasian cheer. To observe the first holiday season under the Trump administration, I’m bearing witness to them all.
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