Why the ‘Establishment’ Media Is Finding Itself on Shaky Ground

3/28/17
 
   < < Go Back
 
from The Daily Signal,
3/20/17:

As a member of The Daily Signal team, I took offense to The Washington Post’s recent questioning of our “legitimacy” as a news organization.

The Washington Post began its story stating that, “In an age of partisan media, the lines between ‘partisan’ and ‘media’ can sometimes blur.”

I wonder if the reporter has taken a look at just how partisan some of our country’s media behemoths actually are. Here is a summary of the ownership, lobbying, and political contributions of several of America’s largest media companies.

ABC is owned by the Walt Disney Co., which has spent over $70 million lobbying the federal government since 1998. During the 2016 election cycle, individuals and PACs associated with the company contributed $1.6 million to Democrats and $250,000 to Republicans.

NBC is owned by Comcast Corp. In 2014, Comcast spent $17 million in lobbying and hired 128 lobbyists. When it came to the 2016 election cycle, contributions were almost evenly distributed between the two political parties, with Democrats receiving $3.5 million and Republicans $3.3 million.

However, if you look at the contributions related specifically to NBC properties, the vast majority of contributions were to Democrats.

CNN is owned by Time Warner Inc. In 2016, individuals and PACs related to the company gave 87 percent of contributions to Democrats and 11 percent to Republicans.

Though I don’t normally consider the Fox News Channel to be part of the “establishment” media, considering its audience share is now larger than their cable counterparts, I took a look at the campaign contributions.

Fox News is owned by 21st Century Fox. At least when it comes to campaign contributions, Fox appears to be more “fair and balanced” than its competitors. Since 1998 and over 10 election cycles, the corporation has given a majority of contributions to Democrats five times, to Republicans four times, and roughly 50-50 in 2014.

And then there is The Washington Post, which is owned by billionaire businessman Jeff Bezos, founder of Amazon.com.

Among his political donations? A reported $2.5 million was given to support the gay marriage referendum in Washington state. He has also been a vocal supporter of the internet sales tax. The Washington Post editorial pages have reflected similar views on both marriage and taxes.

To say that the aforementioned political contributions are nowhere near “balanced” is an understatement. And while you can’t link every dollar to every instance of bias, most Americans have come to the conclusion that the media is less than trustworthy.

According to Gallup, Americans’ confidence in the media “to report the news fully, accurately and fairly” is at its lowest point in Gallup’s polling history with only 32 percent saying they have “a great deal or fair amount of trust” in the media.

Also of note, a recent Emerson College poll showed voters find the Trump administration “to be more truthful than the news media.” Forty-nine percent of voters considered the administration truthful, but only 39 percent said the same about the news media.

Perhaps it’s little wonder that what is known as the “establishment” media is feeling, well, a little less established than it used to.

More From The Daily Signal: