What Boycott?

Ivanka Trump’s fashion sales are skyrocketing despite boycott calls.

Contrary to reports that shoppers are avoiding the first daughter’s fashion line to protest her father’s policies, the president of the company says recent sales are among the best in the brand’s history.

Abigail Klem, a former lawyer who has worked at Ivanka Trump HQ since 2013 and took over the role of company president in January, insisted that the brand has experienced a major boost.

“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” explained Klem to Refinery29.com. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”

Lyst, which monitors purchasing data from thousands of retailers, revealed that from January to February, Ivanka Trump sales increased a whopping 346 percent.

“We often noticed sales and search data are related to current events,” explained Lyst’s U.S. public relations director Sarah Tanner to Fox News. “During the presidential campaign last year, we saw a 460 percent increase in searches for pantsuits, which we likely tied to Hillary Clinton’s affinity for the style. In the same vein, the Trump brand has largely been in the news many times during February, and it wouldn’t be surprising to say that resulted in increased sales, in many calls for supporting the brand that we’ve seen online and throughout the last couple of months.”

“Whether this is a long-term trend, we can’t say,” said Tanner on the growing demand for Ivanka Trump merchandise. “We’ve tracked the sales from March thus far and, if sales continue, we’ll see an 8 percent increase, in relation to January sales, but nothing as large as what we saw in February. [But] it’s still stronger than it had been in January.”

Tanner also added that shoppers typically gravitated towards Trump’s heels and dresses, which was the number two seller. However, every categroy of the brand sold much higher in February than what they’ve normally seen.

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